- Understand the fundamentals of digital marketing
- Understand the fundamentals content marketing
- Understand the fundamentals of social media channels and social media marketing
- To set up and optimize social media pages for businesses
- Create a digital marketing strategy
- Social media channel management and setup advertising campaigns
- Analysing and defining target audience for given digital marketing campaign
- Choosing the suitable campaign type based on the product, service or marketing goal
- Understand the principles of Search Engine Optimization
- Understand the fundamentals PPC (Pay-Per-Click) using Google Ads
- Understand the fundamentals Display Ads and Video Ads
- Use of Google Business account and Search Console
- Principals of Email Marketing
- Learn the measurement and analytical tools in digital marketing
- Digital Marketing Professionals
- People who wish to pursue career in Digital Marketing
- Small & Medium Business Owners
- Young Entrepreneurs
- Online Entrepreneurs
- Youtubers
- Interested parties from O/L onwards (No age limitation)
- Basic IT knowledge
- Basic English knowledge
- Basic use of social media channels
- Introduction to Digital Marketing (Theory : 2 Hrs / Practical : 0 Hr)
- Content Marketing (Theory : 3 Hrs / Practical : 2 Hr)
- Social Media Marketing (Theory : 5 Hrs / Practical : 8 Hr)
- Search Engine Optimization (SEO) (Theory : 4 Hrs / Practical : 4 Hr)
- Pay-Per-Click Using Google Ads (Theory : 2 Hrs / Practical : 2 Hr)
- Display Ads & Video Ads (Theory : 2 Hrs / Practical : 2 Hr)
- Google Business Account and Search Console (Theory : 1 Hrs / Practical : 2 Hr)
- Email Marketing (Theory : 1 Hrs / Practical : 2 Hr)
- Data Analysis and Reports (Theory : 1 Hrs / Practical : 2 Hr)
- Digital Marketing Strategy (Theory : 2 Hrs / Practical : 1 Hr)
